Considered as the first step towards Search Engine Optimization for a given project, our experts helps you in ascertaining present status of the web site and the reason for the current performance of the website.

Some of the criteria that we consider important for the web site performance analysis are as follows:

Robots.txt File:
This is one of the primary elements to look for in the web site analysis. Important thing to be considered here is that a web site’s robot file should be valid and have placed in the root folder. Major search engines like Google’s spider look for robot file in a website to know which part of the website needs to be indexed. This is based on the attributes one assigns to the robot.txt file at the time of developing the website.

Navigation Structure/Directory Structure:
It is the way the pages of the website are linked internally. It is always recommended to keep the directory structure as simple as possible. Not only simple navigation helps for user friendliness structure, but also helps in easy and prompt indexing of the various web pages present on the website. Simple HTML based linking structure is preferred for search engine friendliness.

Number of Pages Web Site should have:
There is no rule as to how many pages can be accommodated in a web site, but the most important point to emphasize here is that the content and overall look and feel of the web page should be user and search engine friendly. Content should be presented keeping user in view and not the search engines.

Search Engine Incompatibility features:
Usage of Java Script or any other script is discouraged especially if any link is embedded in the same. Search engines might be unable to index such embedded links. Above all, pages rich in script have limitations of all the content getting indexed.

Website Content:
Writing web site content is the most important aspect in Organic or Natural Search Engine Optimization. The Content writer should hit the balance of covering all the targeted keywords for the considered page and still design the content that is readable from the users’ point of view. The pages should be content rich, not overdone with keywords just to bring search engine rankings.

Dynamic Website:
Dynamic Website or database driven web pages are those that are produced over a user request. The URLs of such pages end with session IDs and other query strings following a question mark. Search engines do not index web pages having URLs with question marks or other symbols. Usually websites dealing with ecommerce use dynamic web pages.

Web sites with frames are discouraged, from search engine optimization point of view. Search engines do not index framed web pages. From designing and information presentation view point if one has to use frameset and still wants proper web page indexing the option is to use no frame tag in the body of the web page.

Broken Links and Redirects:
Care has to be taken to ensure that the web site do not have any 404 error or broken links, and if the search engines find a broken link on a particular website chances are that it would never return back for indexing it again.

Site Map:
It is always recommended to have a site map wherein links for all the web pages can be viewed at one place. From the search engine optimization point of view a site map and link to the site map should be presented in all the web pages for particular domain. This actually helps in prompt and easy indexing of the website.